Myntra Unveils Blink Go Fitness Band, Along With Myntra Wearable Platform
While most anybody owns a smartphone these days, coupling a smart wearable along with it is becoming the latest tendency, and many big brands are post-obit the trend. Myntra, the Flipkart owned fashion giant, after launching its xxx-second cocky-checkout store, is all set up to bring together the wearable market equally well.
Myntra has built a software platform for wearable devices that volition ability its own line of wearable products as well as those developed by third-party device makers. Called Myntra Wearable Platform, the platform has been developed past the company'due south innovation labs unit and allows wearable devices to observe and talk to each other.
Blink Become Wearable
Autonomously from introducing the smart wearable platform, the company has also unveiled its first wearable product. Called Blink Go, the fitness ring is adult by Bengaluru-based smart wearables startup Witworks, which Myntra acquired ii months agone. Blink Go is priced at Rs one,679 and will exist up for grabs at the visitor's flagship sale effect Cease of Reason Auction (EORS) starting this Friday.
The fitness ring comes with a color display, a heart rate sensor, and designer straps along with a battery life of 3-5 days. Similar to other fitness bands, Blink Go will as well have an activity tracker that enables users to keep track of their step count, altitude, calories and sleep and a leaderboard to aid them compete with their friends and users across the globe.
According to Myntra, the Blink Go was entirely designed and built from basis-up at its innovation lab in three months and it will act as a reference device for developers and habiliment makers.
Focus on Compatibility
Myntra states that once the marketplace demand for these devices picks upward, the company will explore necktie-ups with tertiary-party wearable makers. Jeyandran Venugopal, Chief Technology Officeholder, Myntra, said the platform would allow wear brands to co-exist and users and developers tin leverage data from unlike devices to provide meaningful insights.
"We are looking at edifice a line of wearable products that can complement with each other in an integrated manner. We are planning to bring in smart features through a combination of varied sensors and connectivity modules for audio wear, footwear, eyewear and apparels and are looking at acquiring x-20% of the wearables market over the next three years," he added.
Source: https://beebom.com/myntra-smart-wearables-platform/
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